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What Are Digital Marketing And Its Perks?

What Are Digital Marketing And Its Perks?

Back in the 1900s, the radio was invented, and a form of digital marketing arose. Digital marketing cryptocurrency software, a form of marketing that did not even seem to exist a few years back, is now one of the most widely used marketing tactics. It involves the marketing of products and services through electronic devices. Digital marketing is the advertising delivered through digital channels like social media, email, web applications, or websites. It is always known and remembered for years that have been noticed through billboards that pop up on every street. Back a few years back, millions of clients spent hundreds of millions of dollars on billboards advertising. But now it’s all gone!

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Why invest in social media?

Nowadays, everyone invests in social media. Social Media and search engine marketing generate more revenue than traditional marketing techniques like billboards and pamphlets because they now control more eyes. Everyone uses social media and search engines every day more than they see billboards; it would be a better choice to market your brand on that. Technically digital marketing has nothing to do with the internet. It’s all about catching the eye of a million people easily. More people are retweeting and posting on social media than traveling to places and viewing billboards.


Types of Digital Marketing 

There are two strong pillars to digital marketing that are online marketing and offline marketing. Few of the most common offline digital marketing which run till the current time are:

  • Radio Marketing 

100years have passed since the first radio broadcast, but the radio is still alive, and about 85% of the population can be reached by the radio. Most listeners listen to it for about 2 hours a day, on average. 

While the profits are low, the radio is not dead. People still do listen and believe in the RJs and what their view is on everything.

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  • Television marketing 

TVs, as known now, is more of an advertisement than the show itself. They used the commercial breaks to bring out the advertisements, where brands pay them to publicize them through the middle of the good shows. Since video streaming apps have come up, TV ads efficiency has gone down, but many still watch it.

  • Phone marketing 

More people every day have access to the internet and mostly through their phones than their laptops and PCs. Exclusive discounts, coupons, and deals are a wonderful way to get customers back through access to just their phone number, which could turn into their regular spot. Text reminders to tell the customers they have access to a lot more than just the usual. Loyalty programs could also be done to get back the usual customers and widen the customer base.


In conclusion, digital marketing has been growing every day with increased ways to advertise and learn how things are done over the internet and other offline resources. Learning a few offline marketing tactics could help you not put all the apples in one basket and widen your horizon slightly to get more access to your people and use the leverage of modern media and the internet.